15 Useful AI Tools for E-commerce

The right artificial intelligence (AI) tools for e-commerce will give you a competitive edge in 2025, whether you’re running a small online store or managing a large e-commerce platform. AI e-commerce tools are already helping businesses of all sizes improve operational efficiency, boost customer satisfaction, and drive sales.

The following 15 AI tools are changing how European e-commerce businesses operate, engage customers, and make data-driven decisions. From fraud prevention to predictive analytics, these tools use machine learning algorithms and natural language processing to provide valuable insights and save time through automation.

1. AI Payment Fraud Prevention

Many e-commerce payment providers are incorporating AI into their fraud prevention tools in 2025. AI in payment processing actively detects and prevents fraud in real time based on transaction patterns and customer behaviour rather than relying exclusively on blanket rules like “block all transactions from XYZ country.”

Up-to-date payment fraud prevention is critical since fraudsters are now using AI to get past traditional security measures. Partnering with a modern online payment processing provider that stays at the forefront of technological developments protects your e-commerce business and customers from bad actors.

2. Lyro AI Agent: AI-Powered Chatbot

Tidio’s Lyro AI Agent automates up to 67% of customer support across chat, e-mail, and social media in 12 languages. This allows e-commerce businesses to scale without growing their human support team.

It uses natural language processing to produce human-like answers to common support questions, ranging from things like product enquiries and returns to shipping updates. This keeps your human agents free to respond quickly to complex issues, increasing customer satisfaction.

Business Impact

Smart security company Cove Smart integrated Lyro AI when demand for their solutions grew and they found their human support team overwhelmed by repetitive questions. After integrating the chatbot, they were able to reduce their response times by 80%, increase their self-service resolution rate by 70%, and boost customer satisfaction by 35%.

3. Nosto: Personalised Recommendations

AI recommendation engines like Nosto use customer data, like browsing habits, purchase history, and preferences, to deliver personalised product suggestions. This targeted approach increases conversion rates, strengthens loyalty, and enhances overall engagement.

Business Impact

Homeware retailer Robert Dyas reported a 30% boost in conversions for one customer segment after testing personalised homepage and product recommendations with Nosto, specifically by showcasing other items from the same brand.

4. NetSuite (Oracle): AI Inventory Management

NetSuite’s ERP software uses artificial intelligence to track inventory across all retail channels in real time. It uses historical data and seasonality to forecast demand, preventing stockouts or cash flow from being tied up in excess inventory.

Business Impact

Ronin Gallery implemented NetSuite’s ERP to track inventory levels across all of their storage facilities to prevent more than one person from purchasing the same artwork. Consignment information is centralised, halving the need for human oversight in this area, and employee productivity has doubled.

5. Phrasee (Jacquard): Optimised Campaign Wording

Phrasee, now rebranded as Jacquard, uses AI to give marketers insights into language trends and helps e-commerce brands optimise and personalise their campaigns at scale. E-commerce brands can use this tool to generate messaging for e-mail, push notifications, and ads that resonate with their target customers.

6. Omnisend: AI-Powered E-mail Marketing

Omnisend engages shoppers wherever they are in the buying journey with timely e-mail and SMS communications, using AI to trigger these communications based on customer behaviour on the website. All of their templates can be customised, ensuring their experiences with your e-commerce company are personalised and on-brand. With Omnisend, you can send individual messages at the most effective times for greater engagement and higher conversions.

Business Impact

Naked & Famous Denim switched to Omnisend and saw a 24% increase in conversions from their automated e-mails compared to their previous e-mail provider. Omnisend’s abandoned cart recovery series, specifically, resulted in a $6.33 per-e-mail revenue.

7. AX Semantics: Automated Product Descriptions

AI tools that create SEO-optimised copy from your product data have made it faster to create high-quality content, such as product descriptions and social media posts. This saves money and time while improving search rankings.

Business Impact

In just two months, Danish retailer SkatePro created over 33,000 unique product descriptions across 60 categories using the AI platform AX Semantics.

8. Surfer SEO: AI-Powered SEO Optimisation

SEO is crucial for search engine visibility. AI tools boost SEO content generation by evaluating competitors, content, and keywords, and making recommendations for enhancements to increase organic traffic.

Business Impact

Over a period of nine months, SEO consultant Peter Rota increased keyword rankings from 157 to almost 5,500, a 3,403% increase, by using SurferSEO to redesign a niche e-commerce website.

9. Grammarly: AI Spelling and Grammar Checker

Grammarly uses AI to find spelling, grammatical, and punctuation errors in text in several varieties of English. It also provides suggestions to help you achieve the tone you want in your writing and get your point across effectively. Error-free, convincing copy is essential for building trust with your e-commerce customers and presenting as a serious brand.

Business Impact

According to Grammarly’s own data, their AI-powered writing tools have lifted writing quality by 66%, made editing three times faster, and saved 20 days per user, per year for specific commercial clients. These kinds of gains could save your e-commerce business a significant amount of time while boosting customer trust and conversions.

10. Pricen: AI Tool for Dynamic Pricing

Pricen is a Finnish retail technology platform that uses artificial intelligence to manage pricing dynamically. It aims to maximise profit from product launch to markdown.

Pricen helps e-commerce business owners track their competitors’ pricing in real time, adjust their prices, and forecast demand. Their SaaS solution is available globally and currently has customers in 34 countries.

11. ViSenze: AI-Powered Visual Product Search

With ViSenze, customers can use visual search to upload a photo or screenshot and use AI-driven image recognition to find similar products. This speeds up and simplifies the shopping process. It improves user experience and increases sales, and is perfect for businesses in the fashion, shoe, and home décor verticals.

Business Impact

A global sportswear brand that integrated ViSenze’s visual search solution was able to improve product search accuracy for its customers, increase conversions due to a greater accuracy of results in terms of style and colour, and deepen user engagement.

12. Claid.ai: AI Image and Video Generation

Claid-ai uses artificial intelligence to produce professional-looking product image backgrounds, videos, and fashion models for e-commerce campaigns. Start with a single photo of each SKU and use AI to create a full suite of media assets that put your products in context, helping your target audience visualise themselves using them in their everyday lives. This tool offers seamless integration and hands-on support.

Business Impact

Print-on-demand company Printify uses Claid.ai to improve image quality and resolution for the photos uploaded by its users. This rise in image quality increases customer satisfaction and eliminates the need for the company to ask their customers to try again with a higher-quality image.

13. Synthesia: AI Video Creation

Synthesia is an AI video generation tool that small e-commerce companies can use to create product videos in minutes. Publishing videos on your website showcasing product features, explaining how to use your products, and answering product FAQs builds trust with customers and influences the decision to purchase.

To use Synthesia’s free AI video creation generator, simply enter text, a document, or a link, and the tool generates a video using an AI avatar and voiceovers in more than 140 languages. They have three tiers of paid plans with varying inclusions.

14. Prefixbox: AI-Powered Rich Autocomplete Tool

E-commerce websites frequently offer a search box to help customers find specific products. Prefixbox’s AI-powered rich autocomplete tool boosts conversions from search box queries by predicting user intent and providing recommendations for search queries, categories, and products.

Business Impact

Media Markt, a Hungarian electronics retailer, integrated Prefixbox’s rich autocomplete solution to make it easier for shoppers to find the products they were looking for and decide between similar products quickly. This strategy improved their conversion rate, reduced their zero result search rate, and increased revenue.

15. Brand24: AI Social Listening & Sentiment Analysis

Brand24 is an AI-based solution that helps with social listening and sentiment analysis across diverse sources, including news sites, online forums, podcasts, and more. It helps you understand your customers better and monitors perception of your brand, enabling you to make strategic decisions and communicate proactively about common concerns.

Business Impact

Green Room implemented Brand24 for their client Emporia Energy, which sells smart home energy management solutions, to monitor conversations about the brand beyond social media. They were able to achieve a 1000 per cent increase in Reddit views and a 300 per cent increase in followers on Reddit.

Choosing the Right AI Tools for Your E-commerce Business

Implementing AI tools doesn’t require you to be a tech expert. Most tools offer plug-and-play solutions that integrate seamlessly with your existing e-commerce platform. Whether you’re looking to automate processes, better understand your customers, or improve customer service, AI has something to offer.

By using artificial intelligence tools, European e-commerce business owners can:

• Protect their business more effectively against payment fraud
• Make smarter, data-driven decisions
• Improve customer engagement
• Offer more personalised shopping experiences
• Boost conversion rates
• Drive long-term customer loyalty

Start small if needed, test one or two tools, measure the results, and expand from there. The key is to keep innovating, adapting, and leveraging AI to stay ahead in the competitive world of online retail.