Reselling Archives - Credit Card Processing & Merchant Services

The world of financial technology is constantly evolving, and within it, the role of a payment processing agent. These professionals serve as vital links between businesses and the complex networks that facilitate secure and efficient electronic transactions. Becoming a payment processing agent could be your next exciting venture if you’re intrigued by sales, finance, and technology, and possess a knack for building strong client relationships. It’s essential to partner with a reputable merchant services provider that supplies you with the right tools to thrive in your role and ensure long-term career satisfaction. STEP 1: LEARN ABOUT PAYMENT PROCESSING The best payment processing agents will have detailed knowledge about merchant services and how they could benefit a potential client and their business. Prospective clients are often small or new businesses whose founders may not be entirely familiar with payment processing, how it works, or its importance. Your job as a credit card processing agent will therefore be to explain why and by how much accepting debit and credit cards will increase their sales. You’ll also need to be familiar with all of the costs involved, including credit card processing fees. Choose a Niche that Aligns with Your Experience and Interest Choosing a niche in the merchant services industry allows you to become an expert in your field. For example, you could choose to solely focus on software-as-a-service (SaaS) providers. The advantage of this is that you understand the challenges they face within their industry. You can then tailor solutions to their payment processing needs. Another aspect of understanding potential clients is being familiar with the challenges they face as merchants. A study into new digital payment methods by the European Central Bank reported that merchants only tend to accept a wider range of payment instruments if their customers demand it (page 63 of the PDF). They found that businesses with a high daily turnover of visitors—like kiosks, markets, or restaurants—were generally more in need of alternative payment methods and the means to process them securely than those with a focused group of customers. Credit card processing agents must be able to explain the benefits of accepting alternative payment methods, what’s needed to ensure payment security, and the necessity of a merchant services account to accept QR code payments, payment by text, and other payment methods that involve credit or debit card details. STEP 2: UNDERSTAND THE ISO’S STANDARDS AND RATES All credit card processing resellers must stay compliant with the standards of the independent sales organisation (ISO) they represent because the ISO sets their credit card processing prices and commissions or residual payment options. This means you can’t offer especially low rates to attract a new client without the ISO’s permission. It’s important to research how much you’ll be paid as a reseller before you commit to one credit card processing company. Most resellers will receive payment based on “residuals,” which they receive from the ISO or merchant services provider they represent. Residuals are made up of amounts you receive as passive income after successfully signing up a new client, and will be an agreed-upon portion of the processing fees a client is charged every time they accept payments in their business through the merchant account you signed them up for. Other merchant service agents may earn commissions on sales and referrals. Check the terms carefully to find out if the program offers commissions, residuals, or a combination of both. STEP 3: FIND THE BEST PAYMENT PROCESSOR FOR YOU Prospective merchant services resellers will find many programs from which to choose. It’s critical to take your time when choosing as the conditions can vary significantly from one provider to another. Check carefully how each payment processor operates and how (or if) they support their agents. The most reputable payment processors will offer benefits like: A simple onboarding process No monthly minimums or dues Excellent rates and splits Percentage-based residuals on a wide range of products to ensure consistent, long-term payouts When looking for the ideal partner, the quality of the product is also key. Look for an industry-leading provider that offers customers the best in payment processing solutions, security, and customer support. You’ll find it much easier as an agent to sell high-quality and value-added services with transparent pricing and excellent support. STEP 4: APPLY TO MERCHANT SERVICES AGENT PROGRAMS You’ll have a great idea about the best program for you after researching a range of different options. The only thing left to do is to apply to the programs that appeal to you most. The application process should be fairly easy and will represent the first true step on your journey to becoming a payment processing agent. STEP 5: KNOW YOUR PRODUCT INSIDE OUT Put in the time to get to know your product inside out. This will put you in the best position to explain it with authority and answer potential clients’ questions. Understand Your Clients’ Needs Merchants in different fields will inevitably face certain industry-specific challenges. However, businesses of all types largely face similar payment management obligations. The right payment processing technology providers will equip you with the tools to solve these problems and purpose-built features to address merchants’ specific needs. Familiarise yourself with the specific payment solutions required in different industries as part of your research. For example: E-commerce merchants will need a global payment gateway to accept payments successfully from international customers. Service-based businesses may require the option of offering payment by text. New high-street businesses and mobile businesses may ask about an mPOS facility or virtual terminal to accept credit card payments on their phones. STEP 6: START SELLING At this point, you’re ready to get out there and start selling! Remember that the quality of your product and your pitch are vital to selling and receiving residual income. After all, businesses aren’t going to sign up unless it’s a good business decision for them. Be ready to answer questions with the information potential clients need to understand your product. For example, if your merchant services provider can’t match their current provider’s transaction rate, you must be prepared to have talking points prepared to justify that extra cost. Highlight any value-added services your provider offers like better customer support, reduced downtime, or more payment options. Pitching a lower rate will be a great draw. However, price isn’t everything. Make it clear to merchants exactly what is included and how your provider can help the client grow their sales. Sales Is All About Preparation Remember that the key to success in sales is being prepared. It will fall on you to put in the time to develop a deep understanding of your product. However, the best merchant services providers will also provide you with the sales resources you need to succeed. Look out for the following digital and/or physical assets that will help your clients understand the value of your product: White papers Flyers Pamphlets Business cards Account documentation procedures You can also establish authority and trust as a reseller by making sure your social media platforms are highly polished and by creating a personal website. This will show potential clients your professionalism and dedication. WHY BECOME A PAYMENT PROCESSING AGENT? Becoming a payment processing agent offers a rewarding and potentially lucrative career choice for self-motivated and diligent workers. Working with the best payment processors is a career option with multiple benefits including: Residual income: Merchant services reselling is one of the best residual income jobs as almost all businesses need payment processing solutions. Building up residual income over time offers long-term financial stability. Diverse clientele: Many agents relish the chance to work with a wide range of businesses and industries. This contributes to an expansive and varied professional network. Flexibility: Payment processing agents are self-starters and can work independently or as part of a team. This allows you to tailor your career to your lifestyle. Professional development and support: The best merchant services providers will offer comprehensive and ongoing training to give you the knowledge and tools to excel. Providing solutions: Credit card processing services provide businesses with solutions to streamline their payment processes, reduce costs, and boost customer loyalty. Help new businesses take off: Your tailored solutions and ongoing customer support will help merchants reach their goals. This makes a career as a payment processing agent rewarding, fulfilling, and potentially lucrative for proactive and diligent resellers. SET YOURSELF UP FOR SUCCESS AS A PAYMENT PROCESSING AGENT Embarking on a career selling credit and debit card processing presents a dynamic and rewarding path within the thriving fintech industry. Acquiring the knowledge and skills to build a robust network and consistently delivering exceptional service empowers you to become a trusted partner for businesses navigating the complexities of modern transactions. The journey to success requires dedication and a keen understanding of the industry’s evolving trends. Choose a high-quality payment processing provider that supports you as an agent and provides top-quality service to ensure your relationship with your clients is long and fruitful.

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