10 High Ticket Items to Sell Online

Luxury product sales offer high profit margins for e-commerce sellers. A premium dropshipping business model is especially attractive as it allows you to sell other brands’ products indirectly without having to make a large upfront investment in buying the products yourself.

Promoting high-ticket items online requires sellers to find a specialised niche, invest in storytelling and branding, and cultivate a loyal customer base. Ready to start high-ticket dropshipping? The following are some of the best high-ticket items to sell online.

1. Luxury Fashion

Top-end clothing made from high-quality materials is a great idea for a new high-ticket store. Selling luxury fashion products online allows entrepreneurs to tap into a market driven by exclusivity, brand prestige, and high perceived value.

Unlike fast fashion, luxury garments tend to be long-lasting, leading to higher average order values and repeat business from discerning customers. The digital space also allows for immersive storytelling that enables brands to showcase the craftsmanship, heritage, and unique selling points of their garments.

2. Premium Skincare

The skincare industry is booming in Europe, with the market projected to generate US$42.85bn in 2025 alone. The industry is expected to experience further growth, with an average CAGR of 2.85% between 2025 and 2030.

Running a successful high-ticket drop-shipping store for skincare products—or starting your own skincare business online—is all about knowing your potential customers and finding a niche that allows you to stand out.

For example, French consumers are particularly attracted to organic and natural skincare products, with customers favouring sustainable and eco-friendly brands.

Other options could include sourcing exclusive skincare brands as they emerge. For example, enterprising businesses could try to be the first to stock Korean skincare products that are experiencing incredible popularity on social media.

3. Exclusive Fragrances

Exclusive fragrances are some of the best high-ticket dropshipping products to sell. They offer higher profit margins than their budget counterparts and can be marketed year-round.

Starting a fragrance business online requires a deep understanding of your target audience. For example, customers with sensitive skin will need formulas that are free from specific ingredients.

Purchasing fragrances online is a vastly different customer experience than purchasing in-store. Customers can’t “try before they buy.”

Online businesses should offer interactive tools to personalise the customer experience, invest heavily in storytelling, and provide vivid descriptions of each product’s aroma.

4. Camping Equipment

Camping is a popular pastime in Europe, with Germany’s market offering special interest for camping entrepreneurs. The average revenue per person in Europe is US$176.06, with 59% of total revenue in the camping market projected to come from online sales by 2029.

Camping gear comes in many shapes and sizes. Finding high-ticket dropshipping niches within the camping market is a question of sourcing items that suit your brand. Target serious campers who are willing to spend good money on durable outdoor equipment. Lightweight, portable tents, high-quality walking shoes, and lightweight cooking equipment are great options.

Alternatively, angle your high-ticket business to the glamping crowd. Well-to-do families are often happy to spend extra on premium products from high-ticket suppliers for a comfortable experience.

5. Drones

Drones are in high demand among enthusiasts and professionals alike. They’re a compelling option for young people and their parents, tech enthusiasts, professional photographers, architects, and social media specialists.

Selling drones is recommended for people who have in-depth knowledge of their legal status and how they work. Educate your customers about how to use, maintain, and repair the drones you sell for the best possible experience.

6. Home Safe

Selling home safes through an e-commerce platform taps into a fundamental human need: security. Concerns about burglary, theft, and the protection of valuables and important documents are evergreen, so the demand for reliable home safes should be consistent.

An online store should offer a wide variety of safes, including fireproof, waterproof, and biometric models that cater to diverse customer needs and price points. Upload detailed product presentations, including high-quality images, videos, and customer reviews, to build trust and educate potential customers about specific features.

7. Home Gym Equipment

Europeans are increasingly turning to home gyms as a convenient and time-efficient way to stay fit and healthy. It’s estimated that the market will experience a CAGR of 4.21% between 2025 and 2029, reflecting a growing interest in exercising at home.

There are a few factors to take into account when selling high-value items for home gyms:

1. Where to Focus Your Marketing Efforts
   Home gyms are likely to be more popular in some European locations than others. For example, many fitness enthusiasts in Germany prefer the convenience and privacy of a home gym. In contrast, home gym equipment isn’t likely to be as popular in a country like Spain where the majority of people live in flats and have limited space.
2. Which Gym Equipment to Sell
   Positioning yourself in the market means finding your niche and standing out from the competition. Decide if you want to focus on one type of gym equipment like treadmills, static bikes, or weight machines, or if you want to sell a bit of everything.
3. Price Point
   Gym equipment tends to be pricey in general. However, equipment comes at many different price points. Decide if you want to focus on the best equipment on the market or if you want to offer products at a range of price points.

8. Ski Equipment

Selling ski equipment through an e-commerce platform allows you to appeal to a passionate and relatively affluent customer base. Skiing requires various types of equipment, much of which comes at a premium price point.

Position yourself as a top-end supplier of a certain type of ski equipment to carve out a niche. For example, you could offer equipment for women or children that combines fashion-forward designs with stellar performance.

9. Golf Equipment

Golf is a popular and equipment-intensive sport, offering online retailers ample opportunity to offer a wide selection of clubs, balls, apparel, and accessories from various brands. This variety combined with the convenience of online shopping allows customers to compare products, read reviews, and make informed purchasing decisions from the comfort of their homes.

10. Telescopes

Selling telescopes is a promising venture as these instruments appeal to astronomy enthusiasts, hobbyists, and educational institutions. Online retailers can provide a diverse range of telescopes, from beginner-friendly models to advanced, research-grade instruments, along with accessories like lenses, filters, and mounts.

Use high-quality images and videos to showcase product features and celestial views. Provide customer reviews and expert guides to build trust and give your customers peace of mind.

How to Start Selling High-Ticket Items

Selling luxury products online is a fulfilling challenge that promises to reward successful e-commerce entrepreneurs. However, building a thriving e-commerce store requires meticulous strategy and planning. The following steps will help you turn high-value products into a lucrative venture:

1. Decide on Your Niche

Choosing your niche is a crucial step that will define your brand and its success. Focus on luxury products that justify their higher retail price and appeal to customers with high purchasing power.

This will require market research and a deep understanding of what drives people to invest in premium goods. Resources like Google Trends or Semrush will help you identify trending products and seasonal demand.

2. Conduct Thorough Market and Competitor Research

Take time to see what your competitors offer and what works for them. Use the insights you gain to craft a strategy that works from day one. Be aware of how your competitors choose:

• The high-ticket items they sell
• How they price their products
• How they market their products
• What makes them unique in the market

Use this information to outshine them when you get your e-commerce store up and running.

3. Find Suppliers

Your choice of suppliers is key to the success of your business. Look for highly professional and reliable suppliers who ensure:

• A wholesale price that leaves room for a generous markup
• Fast delivery times and low shipping costs, without sacrificing the product’s safety
• A wide selection of branded products
• Seamless integration with your e-commerce platform, if using a dropshipping model

4. Set Up Your High-Ticket E-Commerce Store

Your high-ticket e-commerce store is your brand’s online showroom. Just like a brick-and-mortar store, your e-commerce website shapes your customers’ perception of your brand.

Your online store must look professional, exude trust, and showcase your products with high-quality images and detailed descriptions. Your website must also offer secure online payment processing with a global payment gateway that processes high-ticket sales in a wide range of currencies and payment methods to appeal to international customers.

5. Market your Products

Even the most exclusive products won’t sell themselves. A solid marketing strategy is key to reaching the right audience and directing traffic to your e-commerce store.

Ensure that all your campaigns align with your brand’s mission and offer consistent messaging. The following are effective ways to market high-ticket goods:

• Post to the social media platforms your target audience uses the most.
• Partner with like-minded influencers.
• Invest in paid ads to drive the right customers to your e-commerce store.
• Optimise your site’s SEO to improve visibility in organic search.

Leverage research-based insights to craft a marketing strategy that targets the right people. For example, research suggests that women are more likely to notice product quality than price (page 3034), making them ideal customers to target for luxury brands.

Pros and Cons of Selling High-Ticket Products

High-ticket e-commerce products have a niche audience and bring unique challenges. The right strategies will help you reach your ideal customers and make your e-commerce website a success.

Element	Pros	Cons
Profit Margins	The profit business owners make on each sale is higher, allowing for significant revenue from a lower sales volume.	Harder to make a sale compared to low-ticket dropshipping.
Inventory Costs	The selling price is significantly higher than the wholesale price. This is mainly a benefit if you use a risk-free drop-shipping business model.	Inventory comes at a much higher cost. There is more risk compared to selling lower-priced items, especially if you purchase and store the luxury goods you sell.
Shipping Costs	Higher shipping costs include insurance and tracking to protect you and the customer if anything goes wrong.	Shipping delicate high-ticket items requires a lot more attention to detail compared to regular goods.
Marketing Costs	Requires a more sophisticated and targeted marketing approach, which can be expensive but very profitable if done right.	Marketing needs to emphasise value and build trust, which can be more complex and costly.
Customer Service	Requires high-touch, personalised customer service, leading to increased customer loyalty and advocacy.	Higher customer expectations necessitate exceptional service and support, which can be time-consuming and costly.
Sales Volume	Lower sales volume compared to low-ticket e-commerce, but higher revenue per sale.	Reliance on a smaller customer base, making each sale crucial.
Customer Base	Typically attracts a more affluent and loyal customer base. Exceptional customer service will be expected.	Requires more effort to acquire each customer due to the high-value nature of the products.
Competitive Edge	Opportunity to differentiate through premium products, exceptional service, and strong branding.	Competition can be fierce, especially from established luxury brands.
Market Stability	The luxury goods market tends to fare better than other sectors in an economic downturn.	Middle-income shoppers have less buying power in a recession.
Brand Perception	Potential to build a strong brand associated with quality, exclusivity, and prestige.	Damage to brand reputation can be very costly and difficult to recover from due to the high expectations of the target market.
Sales Complexity	More complex sales process, often involving consultations, detailed product information, and trust-building.	The sales cycle is longer, requiring patience and a strong understanding of customer needs.

Watch Your High-Ticket E-Commerce Store Thrive

When selling high-ticket items—whether they’re luxury goods, specialised equipment, or high-end collectables—the key to success lies in delivering exceptional value, expertise, and great customer service. Entrepreneurs who effectively leverage these strategies are well-positioned to thrive in the dynamic world of high-ticket e-commerce.

Consumers around the world continue seeking quality products, presenting a wealth of opportunities for e-commerce business owners. These high-ticket product examples, paired with a top-notch purchase experience and secure payment processing, will set you on a path towards achieving significant profitability.